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ü Do you want to get more customers, make more sales and build your business? ü Do you find it hard to use the right words? ü Do you find creating headlines a struggle? ü Do you need help with writing sales copy, essays, articles, emails or business reports? ü Do you want your writing to be sharper, more effective and get your message across? ü Do you want to do well with the search engines? If you answered YES! To any of those then you need The Writing Formula. The Writing Formula is coming soon and is what “they don’t want you to know”! Click here to find out who “they” are and why they want to keep you in the dark (and why it’s not your fault!) Let me first introduce myself. My name is Tony Hetherington and I’m a writer, editor and communications consultant and have over 25 year experience helping companies, large and small, get their message across. I’ve helped some of the biggest companies in the world but also individuals setting up websites and now I want to help you. While I love being involved with a magazine launch, analysing a company’s website or publications, or creating and delivering a corporate communications plan that smoothes the process of change I thoroughly enjoy the training sessions I help with where I sit around a table with people looking to set up their own websites. The variety of people and topics amaze me as does their enthusiasm and drive to succeed despite the obstacles they face. One such obstacle is that they need copy to make their websites lively and interesting places to visit, they have the knowledge but lack the writing skills to do this effectively. I’m delighted to help and can quickly get their copy into shape but it made me think about how wide spread this problem was. There must be people all over the country and indeed the world who need help. They have the experience, knowledge, passion and ability and just lack the writing skills to express that. This is why I have created The Writing Formula so that it’s like having me sitting around the table with you. If I was sitting with you, I’d take you through the process of deciding what you should say and write about and then get you to provide the information. I then I show you the best way to express it. Through The Writing Formula I do the same thing and more so that I can help anyone who needs to create copy for almost any reason… ü I tell you the four key elements of any communications – it’s amazing how many people get these wrong! ü I help you decide what to write about and the best communications channel to use. ü I guide you through a 10 step process to create great copy ü I show you 12 ways to make your copy more persuasive. ü I show you the common mistakes most people make and how to avoid them. ü I also show you how to use The Writing Formula. Using The Writing Formula to improve your writing can give you more confidence as your messages are no longer ignored and you can express your thoughts and ideas in a clearer and more concise manner.The Writing Formula is secret and it is staying locked away! It will make those that use it such an advantage that I want to keep that advantage safe for those who buy The Writing Formula. This isn’t because The Writing Formula is a whodunit and the mystery will be solved. It’s because it’s a “How to do it” and the simple to follow secret that will give you an advantage over your competitors should be preserved! It’s not some lame software solution that churns out headlines like a sausage machine it’s a formula that helps you learn how to write killer headlines in seconds. Relevant headlines that will help you reach your targeted audience but there’s so much more. The headline is only the start, and The Writing Formula helps you create the rest of the writing from start to finish. The Writing Formula also shows you how to apply this to… ü Articles ü Press releases ü News stories ü Essays ü Power Point Presentations ü Business reports ü Sales copy ü Emails, e-newsletters and email courses ü Web copy ü Personal statements And more… Whatever writing you have to do, The Writing Formula will help you write it faster and better! The Writing Formula sets it all into context and it shows you… ü How to get more customers, make more sales and build your business including methods that work on and offline. ü Gives you a technique to improve your existing communications ü Shows you how companies large and small should plan communications ü Explains the best way to get any help you may need in the most cost effective way. The Writing Formula is coming soon and you can get a head start on everyone else… Exclusive! I’m a journalist so I like words like exclusive and scoop instead of flash sales techniques. If you want the exclusive inside scoop on the Writing Formula then enter your name and email address here. I’ll say no more except that it’s exclusive and only available to those that actually read to the bottom of long pages. Sneaky huh? This shows you are at least interested in what I’m doing and I think that needs rewarding. Think extra information, think discount and think getting a head start and you’re pretty much there. If that interests you then please enter your details. As always, you can do this safely as I never spam or sell on your details.
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